8 Key elements Every Good Website Should Have

8 Key elements Every Good Website Should Have

Written by Malope Mashifane on February 5th, 2016

In this day and age it is vital that your business has a website. It helps the business strive and keep your consumers updated. Recent statistics on Adweek.com have shown that 81% of internet users conduct their product research online. As we said before, your website helps with bringing your sales up because the consumer becomes familiar with your brand. It also makes it seem more legit, than a company without one.

We all have visited non-functioning websites and vowed to never visit them again. Don’t let your potential and future consumers go through the same agony. We have made a list of all the important elements that will help make your website both user friendly and help supply the consumers with what they came for.

Great websites have:

1. Understandable navigation.

The user must be able to navigate from one page to another and it helps to have a clear accessible navigation. One thing you need to keep in mind is, a website isn’t a puzzle waiting to be solved. The information must just fall onto the user’s lap. What you also need to keep in mind is this statistic from Hobspot which states, “76% of consumers want a website that makes it easy to find what they want”. With that being said, the navigation shouldn’t be something the user looks for. It must be clearly placed at the top (where they commonly are) or the left hand side of the page for better access.

2. Mobile friendly.

The statistics shown by “Kleiner Perkins Caufield & Byers’ (KPCB’S) ‘Internet trends 2015′ Presentation” say that 57% of South African’s access the internet via their phones. So if your target market is mostly in South Africa, your website needs to function properly on mobile like it would on desktop. Many website templates now are becoming more and more mobile friendly, e.g WordPress templates. They try accommodate the mobile users as much as possible to keep up with the demands of consumers and so should you.

3. Quality designs & images.

A lot of people prefer visuals than texts. They say a picture says a thousand words so make sure your website’s images are sending the right message. Images attract and keep people interested especially if you’re selling products or services. You want people to buy the products. They need to be quality images and not pixelate but at the same time they shouldn’t take time to load. The bigger they are, the longer it takes for your website or page to load which results in users leaving the site.

As much as we love imagery, they need to stay consistent throughout the website. They also need to have the same feel as your brand so that the whole website gels well together.

4. Buy now!

All website require a call-to-action depending on what you specialise in. It could be a sale you’re advertising, an event you want them to attend or you want more people to like you on social media. Whatever the case may be, the call-to-action can assist you in that department.

5. Any queries?

The FAQs sections is an important one because it shows you have done extensive research on you market. It also shows that you have solved previous problems the users had and you’re already giving them a solution. It makes the user experience more efficient and you literally solve half the problems of your potential or current consumers. They will thank you for it because you have saved them a lot of time. Again remember, place the information right into their laps and you’ll be seen as convenient.

6. Testimonials and/or reviews.

If you have been given a thumbs up from previous consumers include that. People trust the people’s reviews than they trust company’s information. The testimonials give you more of a human feel to it and they can relate. It was also statistically proven on Adweek.com that 61% of consumers first read reviews before purchasing a product.

7. About us page

Like any other relationship, people need to know you first before they trust you. They need to know what you do, where you’re from etc. You need to introduce your business and brand to them so that they know they came to the right place. If you don’t include it you may seem dodgy which will definitely scare them away.

8. Contact us

Oh yes, another VITAL page. The “Contact Us” page. If you still want people to contact you and do business with you. It is best you add your telephone number, email and fax to not seem dodgy or unprofessional. They most likely, after visiting your website, would want to get a hold of you so make it easier for them. Simple example, think of the Cinderella’s fairy tale story. Cinderella didn’t leave the Prince with her numbers but just a glass shoe therefore the poor Prince had to run around town looking for her. Don’t let your consumers go through the same problem because they most likely don’t have the patience. Provide them with your contact details in that way you seem more welcoming and available to talk business.

Conclusions

It is very important that you keep your website clean and informative. Make sure you provide all the necessary information about your business to your audience and that builds trust. Your website should cater to the consumers and give them everything they are looking for which results to more clicks and referrals. People will visit your website often when they know they will find what they want. Which brings me back to this important statistic “81% of internet users conduct their product research online.”

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