8 Key Focus Areas For Your Next Website Redesign

We all know that a website is an indispensable part of any businesses marketing strategy. Just like a physical store, its goal is to attract visitors and convince them to buy your products and service.

However, these days simply having a website is not enough to drive traffic, leads and sales to your website.

A website need not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy. The role that your website plays is actually a big one, since most of the traffic from your campaigns end up on your website. Traffic from social media platforms, blogs, newsletter, pay per click adverts or organic search ends up on your website.

What you will learn at the seminar:

  1. Which content from your current website you should keep before redesigning
  2. The key areas you should focus on when redesign, the “must haves” for any effective website
  3. Best practices for converting traffic to leads, including a call-to-action and landing pages
  4. And more

When: Friday, 05 February 2016

Where: Softstart BTI, 220, 2nd Street, Midrand

Time: 9 – 12pm

Speaker

Malope Mashifane

Malope Mashifane
CEO at Cliqworks Communications

Malope Mashifane is the CEO and Creative Director at Cliqworks Communications. He is well rounded marketing professional with experience in developing brand communication campaigns that produce results.

As the CEO he is responsible for the agencies overall brand strategy, training and content strategy. While as the Creative Director he plans marketing campaigns, oversee the creative process and gives guidance to the creative team that works with him. Connect with him on Twitter: @MalopeMashifane

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