Social media has undoubtedly become part of any businesses marketing and communication arsenal. But let’s face it, it can be time-consuming, that is why some businesses prefer to outsource the function to a social media management agency.
It can be a mission to keep with everything that’s happening on social media, you have to generate content ideas, schedule post across various platforms, respond to questions, be relevant, informative and much more. The entire process can be overwhelming.
If you choose to manage social media in-house, here are some social media hacks to help you maximize your efforts, save time and be on top of your social media game.
1. Create a content calendar
It all starts with a social media calendar schedule. Optimizing on the times of the day to post on social media is easier than it sounds, it is important to do an adequate amount of research into consumer behaviours specific to your target demographic. Another option is to look into your company’s social media analytics to find out which times of the day your users are most active. Make sure to stay away from content that is too wordy and might result in the reader zoning out and missing the key message!
Create a social media calendar on Google Spreadsheet or Excel, you can batch together posts that require creative effort ahead of time. Giving you enough time to manage the more productive and time-consuming tasks like replying to comments and reviewing posts. In order of importance, the spreadsheet should consist of what you want to do for the next 30 days.
2. Use social media management tools
The great part about social media communication is that there are already some community management tools that focus on making your social media calendar more effective. From this point on, it’s computerized smooth sailing. There are already tools in place to help you out with your schedule and – FYI – some of them are free! So, take a look at some social media management tools below:
- Sprout Social
Again, some of these tools are free and allow you to schedule your posts so that you don’t always have to be online. While others give you the opportunity to track online engagement.
3. What’s trending?
Now, this is the fun part, all you have to do is take note of trending online topics on a weekly basis.
Use free tools such as Google Trends and Ubersuggest to generate topic ideas and check which topics will generate interest.
Look at your own content to determine whether or not it is relevant to what is making the rounds online. It is advisable to also have back-up posts, in case of any unanticipated changes. The social media calendar is vital but keeping a keen eye on trends, and editing your posts according to what is relevant is imperative.
Generally responding to comments and questions individually, on the various platforms you have chosen sounds a bit overwhelming right? Simplify the matrix and use automation tools such as IFTTT (If This Then That) to your advantage. Using this tool allows you to automatically email your readers when they comment on your blog or when they ask you a question on social media. Essentially it acts as an automation service for all your internet-connected things – completely free of charge. The resulting combinations based on the different ways you can connect all your services are called “Applets”.
5. Pick your platform
Here are a few insider tricks to keep in mind when using different social media platforms:
- short snippets
- relevant memes
- capture your audience in 140 characters
- provide the necessary information
Facebook, Pinterest & Instagram:
- Images and Video
- 30secs or less
- get your message across within the first 5secs
- business articles/developments
- strictly professional pieces
6. Recycle and reuse content
Consider this your good deed for these social media streets! Essentially you take a look at some of your old posts, are they still relevant? Could you repost content with some cool new additions such as video, pictures or infographics? If the answer is yes, then go ahead and reuse some of your older posts – this will save time and give you another chance to sparkle, shimmer and wow!