5 Social Media Hacks to Help You Save Time.
Social media has undoubtedly become part of any businesses marketing and communication arsenal. But let’s face it, it can be time-consuming, that is why some businesses prefer to outsource the function to a social media management agency.
It can be a mission to keep with everything that’s happening on social media, you have to generate content ideas, schedule post across various platforms, respond to questions, be relevant, informative and much more. The entire process can be overwhelming.
If you choose to manage social media in-house, here are some social media hacks to help you maximize your efforts, save time and be on top of your social media game.
1. Create a content calendar
It all starts with a social media calendar schedule. Optimizing on the times of the day to post on social media is easier than it sounds, it is important to do an adequate amount of research into consumer behaviours specific to your target demographic. Another option is to look into your company’s social media analytics to find out which times of the day your users are most active. Make sure to stay away from content that is too wordy and might result in the reader zoning out and missing the key message!
Create a social media calendar on Google Spreadsheet or Excel, you can batch together posts that require creative effort ahead of time. Giving you enough time to manage the more productive and time-consuming tasks like replying to comments and reviewing posts. In order of importance, the spreadsheet should consist of what you want to do for the next 30 days.
2. Use social media management tools
The great part about social media communication is that there are already some community management tools that focus on making your social media calendar more effective. From this point on, it’s computerized smooth sailing. There are already tools in place to help you out with your schedule and – FYI – some of them are free! So, take a look at some social media management tools below:
- Sprout Social
Again, some of these tools are free and allow you to schedule your posts so that you don’t always have to be online. While others give you the opportunity to track online engagement.
3. What’s trending?
Now, this is the fun part, all you have to do is take note of trending online topics on a weekly basis.
Use free tools such as Google Trends and Ubersuggest to generate topic ideas and check which topics will generate interest.
Look at your own content to determine whether or not it is relevant to what is making the rounds online. It is advisable to also have back-up posts, in case of any unanticipated changes. The social media calendar is vital but keeping a keen eye on trends, and editing your posts according to what is relevant is imperative.
Generally responding to comments and questions individually, on the various platforms you have chosen sounds a bit overwhelming right? Simplify the matrix and use automation tools such as IFTTT (If This Then That) to your advantage. Using this tool allows you to automatically email your readers when they comment on your blog or when they ask you a question on social media. Essentially it acts as an automation service for all your internet-connected things – completely free of charge. The resulting combinations based on the different ways you can connect all your services are called “Applets”.
5. Pick your platform
Here are a few insider tricks to keep in mind when using different social media platforms:
- short snippets
- relevant memes
- capture your audience in 140 characters
- provide the necessary information
Facebook, Pinterest & Instagram:
- Images and Video
- 30secs or less
- get your message across within the first 5secs
- business articles/developments
- strictly professional pieces
6. Recycle and reuse content
Consider this your good deed for these social media streets! Essentially you take a look at some of your old posts, are they still relevant? Could you repost content with some cool new additions such as video, pictures or infographics? If the answer is yes, then go ahead and reuse some of your older posts – this will save time and give you another chance to sparkle, shimmer and wow!
Google is the default search engine for most consumers looking for services or products online, most of the time will search on Google and contact the relevant service provider, that’s how the world works.
Based on our experience of running successful Google ad campaigns, we highly recommend Google ads them as a must-have for businesses that are looking at generating leads urgently.
The downside is that the Google ads platform has become very competitive and highly a contested marketplace. Popular keywords in some industries can be very expensive, making it difficult for small businesses with limited financial resource to compete with larger companies.
Google Ads platforms
Google mainly has two major advertising platforms, the Google Search Networks (GNC) and the Google Display Network (GDN). The search network ads are text ads that appear on Google search results.
Search ads are ideal for generating sales leads, they perform better than display ads when it comes to generating instant leads, this is because they appear on search results as people are actively searching for things they are looking for on Google.
Commonly used Google ads platforms
- Search Ads
A text ad that appears on top of Google search results. Instantly placing your message on top regardless of your website ranking
- Display Ads
Reach customers wherever they are with banner ads across a network of over two million partner websites.
- Video Ads
Millions of people watch YouTube videos on a daily bases, videos are an effective way of increasing brand awareness.
- Shopping Ads
Promote your online store, drive traffic to your store and increase sales. Reach millions of potential customers searching for your products.
What are the key benefit of advertising on Google Ads?
Access to an active online consumer market
The main benefit of AdWords is that you can target consumers at the very moment when they are actively looking for what you offer. For most small business owners, access to markets is the biggest headache, where do I find customers?
How do I drive traffic to my website? Google AdWords is the answer to those questions. AdWords gives you access to the local or national actively searching for what you are selling.
Google ads let you know if your marketing is working since only pay if it’s working.
Should I run Google ads in-house or use an agency?
Google promotes its platform as a do-it-yourself platform, the reality is that it has become very sophisticated, technical and maybe time-consuming for an untrained eye.
Surely there are times when it might be sensible to manage your Google ads in-house if you have the human capital. Having said that, working with a Google ads management agency can save you time and money, you will benefit from the collective expertise and dedicated which an agency can deploy to continuously manage and optimize your ads.
Contact Cliqworks today for assistance with creating and managing your Google advertising campaign.