Start Generating Leads Instantly
Google Ads (AdWords) enables your business to be seen by customers at the very moment that they’re searching on Google for the products or services you offer.
You only pay when customers click to visit your website. Google ads let you know if your marketing is working because you only pay if it is working.
Reach your customers wherever they are, Google offers various targeting options. Enabling you to target your customers locally, regionally (e.g. Gauteng only), nationally or globally.
With Google Ads, it’s up to you.
Be seen across the internet
Choose from text, graphics banner or video ads. Google offers multiple channels
to help you reach your target audience.
Your text advert will appear on top of Google search results. Instantly placing your message on top regardless of your website ranking.
Reach customers wherever they are with banner ads across a network of over two million partner website and also on Gmail.
With millions of people watching videos on YouTube, videos are an effective way of increasing brand awareness. You only pay if they watch.
Now you can promote your online store, drive traffic to your store and increase sales. Reach millions of potential customers searching for your products.
Benefits of Google PPC Ads
Drive traffic to your website, get customers to contact you or buy from your online store. With Google Ads, thousands of potential customers are now within your reach.
Target local or global customers
Target your customer by location, advertising to people who are interested in what you are offering. Google offers a wide range of targeting options.
You only pay when customers click to visit your website. Google ads let you know if your marketing is working since only pay if it’s working.
Take the guesswork out of advertising. Know exactly how your ads are doing, how your customers found you and how much you pay per lead.
Assign a Campaign Manager
We will assign a certified, fully qualified Google Ads specialist to handle to your advertising campaign.
Keyword Research & Competitor Analysis
Keywords are the words customers use on Google to find your products. We perform extensive research to identify opportunities for your business.
Create Your Ad
We will do research on your competition, find out which keywords they use. Use the info to develop better strategies that will give you a competitive advantage.
Create Your Landing Page
Google Ads come in various formats, text ads being the most popular, followed by display ads. We create ads that are best aligned with your marketing objectives.
Implement & Monitor
Your dedicated Google Ads specialist will constantly monitor your campaign. Non-performing ads will be paused, optimized to ensure that you get the best ROI.
Provide Feedback & Analytics
We will compile monthly Google Analytics reports, which will show you the key campaign performance matrix. You will know in detail how your campaign is performing.
Our Offer to You
Thinking of working with us? This is our offer to you
Our flexible pricing model consists of a management fee and a campaign budget – both of which are tailored to your specific business needs. Before you commit to anything, you’ll know exactly what you’re paying for.
We aim to alleviate your fears through regular updates and monthly reporting – remaining open and transparent at all times to ensure that we are on track when it comes to reaching your business goals.
Your dedicated campaign specialist will monitor your campaign’s performance daily, pause or alter non-performing ads to ensure that you get the most out of your campaign spend.
How do you measure results?
Each campaign that we launch is uploaded to, and tracked through a number of intricate and scientific search engine tools – mostly powered by Google – to help us keep track of every progression so that we can always report back to you. Every day, we review the activities of each of your online adverts live, reporting to and liaising with the relevant in-house experts in order to manage ad performance.
For your peace of mind, we’ll send you regular updates – not every day as this can be cumbersome for you if not managed well, but enough to keep you confident that your money is working hard to build your brand.
What is the difference between PPC and SEO
SEO (Search Engine Optimization) is a long term strategy that has a lot to do with how your website is set-up to increase its visibility on search engines (mainly Google). The aim is to improve your website ranking and drive organic (free) traffic to your website. The traffic is free, however, optimizing your website to attract more traffic is not free. It takes time, expertise and money to properly optimize a website. Unlike Google AdWords, the results are not instant, with Google AdWords you can instantly drive traffic to your website.
What types of PPC campaign can I run
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How long are your contracts?
Our initial contract term is 3 months, after that, you may cancel at any time by giving us a 1 month written notice. Most of our clients get sustainable results from their campaign within 3-6 months.
What type of results can I expect to get?
Because your campaigns will be specifically tailored to your needs – the reports that you receive from us will speak directly to your objectives as identified and agreed upon at the start of our partnership. We will evaluate how much traffic your website is receiving, where they are coming from, and whether we are attracting the right audience altogether. We will also give you the exact number of people who actually converted into the desired result.
Why do I need an agency to manage my AdWords campaign?
The term “pay per click” can sound very daunting indeed, especially if you are envisioning thousands and thousands of clicks to from all over the internet directly to your website.
The beauty of PPC is that you only pay when people click on your advert, therefore you never have to spend more than what you have to. The trick is targeting the right audience so that we don’t waste your money. And that is something that we are highly skilled at doing.
Why is it important to manage and regularly optimize a campaign?
Google’s advertising space is constantly evolving. Google pricing system is auction based, meaning you bid for keywords against other competitors. To ensure that your campaign performs better, we manage your campaign daily to ensure that its performing and you get value for your money.
We pause non-performing ads, tweak them to improve performance. This may include researching new keywords and creating new ad groups. We also test multiple variations of your ad to find the best combination.