What Is Google Remarketing?
Have you ever visited a website and suddenly you start seeing adverts from the site you visited when you visit other websites? That happens because of Remarketing.
Remarketing, also known as retargeting is a great way of advertising to people who previously visited your website, used your app or visited your social media pages. It helps you keep your brand in front of customers, it enables you to show your ads to visitors who previously visited your website. It helps you reinforce your brand message to your prospective customers.
When Best To Use Remarketing?
Remarketing is an effective branding tool, it helps to increases conversion rates because it engages people who have already visited your website and have shown interest in what you offer. Google remarketing allows you to showcase your Google ads campaign to people who have show interest in your offer.
How our Remarketing campaigns work?
We install a remarketing code
Google remarketing uses tracking code to anonymously ‘follow’ your audience around the internet. The code is also referred to as a cookie or a pixel, we install it on your website and it will not affect the performance or usability of your website. The tracking code enables Google to track visitors to your website who have showed interest in what you are offering.
Your ad gets display on Google partner website
Google has millions of partner websites that showcase their adverts. When a person who previously visited your website visits one of Google’s partner sites, they are likely to see your display advert.
You only pay when people click on your advert
You pay only when a person clicks on your advert. Just like display and text ads, Remarketing ads are pay per click adverts.
Benefits of adding Remarketing to Your Campaign
- Increase brand awareness
The aim of remarketing to show your ads to people who previously visited your website. These are people who have shown interest in what you are offering. The more prospects see your adverts, the most likely they are to convert to customers.
- Audience targeting
Remarketing enables you to target your audience based on their demographics or interests. For example, you can further target your audience based on the actions they target when visiting your website.
- Increase in conversion rates
The more you advertise to people who have previously visited your website, the more they are likely to buy from you.
- Improves ROI
The beauty of remarketing is that it allows you to re-engage with prospects who previously visited your website. Enabling you to increase conversion rates, therefore lowering your cost per lead.
- Flexible & cost effective
Just like other Google PPC campaigns, you only pay when people click on your ads. Giving you control on your campaign budget.