Online Reputation Management: The good, bad and ugly

Written by Malope Mashifane on February 25th, 2016
Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it” In today's fast paced world of social media, monitoring and managing your organisations online reputation is paramount. The Oxford Dictionary’s defines reputation as follows:
  1. The beliefs or opinions that are generally held about someone or something.
  2. A widespread belief that someone or something has a particular characteristic.
When it comes to reputation you reap what you sow, what you do as brand and what you say you will do stems from the reputation seed. Reputation management is about managing your brands image. It’s about staying true to...
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Tips to improve your customer’s online shopping experience

Written by Malope Mashifane on February 12th, 2016
Online shopping has been a buzz word for a while now. Companies and brands are going online to conveniently provide their products/services to their consumers. Although the market is still in its early stages in South Africa, there is a promising and steady growth in consumers shopping online. There’s a statistic on Business Tech that states that the majority of South Africans spend between R250 and R1000 when making a purchase online. And with Valentine’s Day coming up there will be a lot of purchases. With companies trying to make it convenient for all, there is still some gaps that need...
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8 Key elements Every Good Website Should Have

Written by Malope Mashifane on February 5th, 2016
In this day and age it is vital that your business has a website. It helps the business strive and keep your consumers updated. Recent statistics on Adweek.com have shown that 81% of internet users conduct their product research online. As we said before, your website helps with bringing your sales up because the consumer becomes familiar with your brand. It also makes it seem more legit, than a company without one. We all have visited non-functioning websites and vowed to never visit them again. Don’t let your potential and future consumers go through the same agony. We have made a...
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7 Types of Content You Should Keep Before Redesigning Your Website

Written by Malope Mashifane on January 27th, 2016
Are you planning to revamp your company’s website? Then you may need to firstly preserve what works from your current website. We have a checklist that will help you determine what you must keep from your old site before creating a new one. Parts of the website you should preserve. One of the things you need to consider before redesigning youy website is; will it improve business efficiency and ultimately your company’s bottom line Planning is vital for any website redesign project to be successful therefore you need to outline your goals clearly. Make sure your goals are measurable and then communicate them...
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