Outdoor Advertising Campaign
Our outdoor advertising campaigns are executed across billboards in urban and rural areas depending on your target market to provide maximum brand awareness, mass reach and mass impact. Our goal is to develop outdoor advertising campaigns which provide our clients with maximum exposure, brand awareness, mass reach and impact. We have developed excellent relationships with major media owners across the country, enabling us to secure the best locations and negotiate the best deals for our clients.
Scope of Work
Our client, Mphela and Associates wanted to promote their personal injury services to the Soweto market, the goal of the campaign was to build brand awareness and generate leads. Cliqworks was tasked with developing an outdoor campaign that will provide maximum exposure within a prescribed budget. Our goal was to find the best locations that would provide our clients with the best brand exposure. We secured locations within the busy Chris Hani road, targeting commuters and traffic entering Soweto from Johannesburg, as well as traffic exiting Soweto. We secured prime billboards at the main entrance of Maponya Mall, as well as a well positioned billboard next to Bara Mall and Bara Hospital.